Industry

1. Segmentation

Segmentation involves dividing the broader B2B market into smaller, manageable groups based on shared characteristics. Potential segmentation for eGlobal.TW could include:

• Industry Verticals:

  • Technology

  • Manufacturing

  • Retail

  • Healthcare

• Business Size:

  • Small and Medium Enterprises (SMEs)

  • Large Enterprises

• Geography:

  • Domestic (Taiwan)

  • International (e.g., APAC, Europe, North America)

• Business Needs:

  • Cost-efficient sourcing

  • Market expansion

  • Supply chain optimization

• Digital Maturity:

  • Companies with high digital adoption

  • Traditional businesses transitioning to online platforms

2. Targeting

From the segments identified, prioritize the most profitable and feasible groups:

• Primary Target: SMEs in Taiwan looking to expand internationally via reliable B2B trade channels.

• Secondary Target: Large enterprises seeking strategic partnerships and supply chain management solutions.

• Focus Region: Emerging markets in Southeast Asia and established markets in Europe for international trade.

• Verticals: High-growth industries such as technology and e-commerce sectors.

3. Positioning

Positioning defines how eGlobal.TW will differentiate itself in the competitive B2B marketing space. A potential positioning statement could be:

"eGlobal.TW is the trusted partner for businesses in Taiwan, providing seamless and innovative solutions for global B2B trade and marketing. With a focus on connecting local SMEs to international opportunities, we deliver efficiency, reliability, and growth-driven strategies."

Key differentiators to highlight:

• Tech-Driven Solutions: Advanced platform features like AI-powered matchmaking and data-driven market insights.

• Global Network: Strong connections with international buyers and suppliers.

• Localized Expertise: Deep understanding of Taiwanese and Asia-Pacific markets.

• Comprehensive Services: From market entry consulting to supply chain logistics.