1. Segmentation
Segmentation involves dividing the broader B2B market into smaller, manageable groups based on shared characteristics. Potential segmentation for eGlobal.TW could include:
Industry Verticals:
Technology
Manufacturing
Retail
Healthcare
Business Size:
Small and Medium Enterprises (SMEs)
Large Enterprises
Geography:
Domestic (Taiwan)
International (e.g., APAC, Europe, North America)
Business Needs:
Cost-efficient sourcing
Market expansion
Supply chain optimization
Digital Maturity:
Companies with high digital adoption
Traditional businesses transitioning to online platforms
2. Targeting
From the segments identified, prioritize the most profitable and feasible groups:
Primary Target: SMEs in Taiwan looking to expand internationally via reliable B2B trade channels.
Secondary Target: Large enterprises seeking strategic partnerships and supply chain management solutions.
Focus Region: Emerging markets in Southeast Asia and established markets in Europe for international trade.
Verticals: High-growth industries such as technology and e-commerce sectors.
3. Positioning
Positioning defines how eGlobal.TW will differentiate itself in the competitive B2B marketing space. A potential positioning statement could be:
"eGlobal.TW is the trusted partner for businesses in Taiwan, providing seamless and innovative solutions for global B2B trade and marketing. With a focus on connecting local SMEs to international opportunities, we deliver efficiency, reliability, and growth-driven strategies."
Key differentiators to highlight:
Tech-Driven Solutions: Advanced platform features like AI-powered matchmaking and data-driven market insights.
Global Network: Strong connections with international buyers and suppliers.
Localized Expertise: Deep understanding of Taiwanese and Asia-Pacific markets.
Comprehensive Services: From market entry consulting to supply chain logistics.